Social media talk for PWG

For the Professional Women’s Group Basel, I delivered a talk titled “Social Media for Entrepreneurs: How to Grow Your Online Audience.” The session was designed for business owners and professionals seeking to connect more effectively with their audiences on social media.

The talk focused on digital storytelling, building and managing an online community and developing a clear strategy for entrepreneurs who want to strengthen their presence on platforms like LinkedIn, Instagram or Facebook. Attendees learned how to structure their content, engage their audience and apply a targeted approach to their own social media channels.

Participants left with practical material and actionable steps they could implement immediately to grow their online visibility and communicate more effectively with their audience.