How I Work

Adapting to your Business

Before we collaborate and decide if we’re a good fit together, I look closely at your organisation: its purpose, tone, positioning, and goals all shape the content. I avoid generic solutions. Instead, I adapt the message to the context so that it supports your organisation and its own audience. We’ll talk through your goals and define what you need. We can meet in person if you live in or near Basel-Stadt or via video conference. Alternatively, I can prepare a questionnaire for you which you can complete at your own pace.

Adapting to the Audience

Good content speaks to the people who need to read it. I consider who the audience is, what they expect and how they process information. The goal is always communication that feels natural, authentic and not salesy.

My Workflow

My process is simple and transparent: understand the client’s needs and objectives; define voice and tone; draft content with precision and structure; fine-tune for accuracy; review for consistency across all channels; publish content, whether it’s a social media post, newsletter or translation, that fits both the business and their audience. And if you have questions, have a look at the FAQ below or reach out to me.

Responsible Use of AI

I use AI (ChatGPT Plus, Gemini, DeepL, Canva AI) as tools when I create content. It helps with speed and structure, but it never replaces human judgement and I always discuss with clients which tools we’ll be using and how we’ll be using them. Every piece of content is refined manually so it fits the brand voice and also double-checked for accuracy, due to chatbots’ tendency to hallucinate. The final result always reflects the business, not the machine. In fact, the human factor is more important than ever, and that’s what I transmit in my work and its outcome.

FAQs

  • No. I work exclusively with clients in Switzerland. I focus on small businesses and SMEs.

  • My native languages are English, High German and Swiss German (Schwyzerdütsch). I also studied French, and my university studies at the University of Basel were in English, German and French. I hold an MA in Media & Communication, English Literature & Linguistics and French Linguistics. I also completed a CAS in Digital Branding at the Fachhochschule Nordwestschweiz in 2025.

  • I translate from French into German and English, but I do not translate into French. I proofread and edit in French.

  • No, I do not offer certified translations.

  • I work with English, High German, Swiss German (Schwyzerdütsch) and French.

  • Yes. I offer both editing and proofreading in addition to translation and content creation.

  • I want to ensure clarity, consistent quality and a technically clean SEO structure; so for now, the website is currently only in English. My services and client communication are fully multilingual in English, High German, Swiss German and French.

  • No. I focus on company and organisation profiles. I do not manage personal LinkedIn profiles.

  • I work with tools such as ChatGPT, Gemini and Canva AI. All use of AI is always transparent and in agreement with my clients. Every text is reviewed, refined and adapted manually.

  • Yes. I work on both one time projects such as individual translations and long term collaborations such as social media management.

  • I work with website texts, social media content, newsletters, corporate texts, reports and marketing copy from different industries, such as: Corporate communications, Quality Management, Sustainable Development, Lifestyle, Culture and Art, Social and Language Sciences, Tourism and Economics.

  • We begin with a discussion of your goals and needs. Based on this, I prepare an offer. Once the offer is accepted and, where necessary, a contract is signed, the project begins.